宜春学院学报

消费是美好生活的重要表现形式。青年是消费的主力军，美好生活视域下青年消费观呈现出新的现实图景：由生存型消费观和发展型消费观转向享受型消费观，由注重使用价值的消费观转向注重符号价值的消费观，由线下消费转向线上消费，由单一消费转向多元消费。理性消费观是美好生活之必须，而非理性消费观消解青年对美好生活的正确认知，消解青年追寻美好生活的意志以及侵蚀青年美好生活的价值取向。要以社会主义核心价值观为引领、以劳动教育为着力点、以网络消费为治理重点建构与美好生活相适配的理性消费观。

Consumption is an important manifestation of better life.Youth are the main force of consumption.From the perspective of a better life, young people's consumption views have shown new characteristics: shifting from survival oriented and development oriented consumption views to enjoyment oriented ones, from a consumption view that emphasizes use value to a one that emphasizes symbolic value, from offline to online, and from single to diversified.The rational consumption view is a necessity for a better life, while the irrational consumption view undermines young people's correct cognition of a better life, their will to achieve a better life, and erodes their value orientation towards a better life.It is necessary to construct a rational consumption concept, guided by socialist core values, focused on labor education, and governed by online consumption, which is compatible with a better life.